Expertise
Demmie Cheong leads the Asset & Wealth Management division at Earth Investment Bank Limited, where she oversees the development and execution of the bank’s wealth and asset management strategies. Her role focuses on delivering tailored financial solutions for ultra-high-net-worth (UHNW) and high-net-worth (HNW) clients, including private fund structuring, multi-asset portfolio strategies, and cross-border wealth planning.
She works closely with entrepreneurs, family offices, and institutional partners to structure investment solutions and long-term wealth strategies. Demmie is also involved in advising clients on family office and foundation establishment, supporting wealth preservation, succession planning, and intergenerational wealth management.
With over 20 years of experience in the financial services industry, Demmie has built extensive expertise in private banking, investment advisory, and client relationship management. Prior to joining Earth Investment Bank, she held advisory and relationship management roles at leading regional financial institutions including United Overseas Bank, HSBC, OCBC Bank, and Hong Leong Bank.
Demmie works closely with the bank’s leadership team and strategic partners to expand the bank’s wealth management platform and support the continued growth of the asset and wealth management business.
